ReallyThat exists for one question: is it really that?

Attention is easy to measure. Significance is harder. A thing can be loud, expensive, famous, repeated, optimized, and still fail to deserve the space it occupies.

Our standard is different. We look for originality, evidence, trajectory, craft, consequence, and the number of new possibilities something creates.

We are interested in people before consensus makes them obvious, ideas before repetition makes them safe, systems before they become invisible infrastructure, and objects whose design earns attention rather than demands it.

The answer will not always be yes. That is the point.